Before stepping behind the camera, we began with brand strategy conversations to better understand Sarah Loertscher Jewelry—its identity, ideal audience, aspirations, and challenges. Diving into Sarah’s background, inspirations, and passion for expert-level craftsmanship gave us clarity on how her work is meant to empower women, instilling confidence and strength whether paired with an evening dress or a simple t-shirt and jeans.
With this foundation in place, our photography direction focused on highlighting the sculptural qualities of her designs. Clean backdrops and intentional lighting emphasized geometry, texture, and shadow, while a mix of styled compositions and detail shots captured both the bold presence and subtle intricacy of each piece.
The resulting imagery serves as more than photography to showcase beautiful products but is a visual extension of Sarah’s mission and artistry. Used across her website, marketing, and promotional materials, these photographs communicate the balance of strength and elegance that defines her brand.
